PRIVATE ADVISORY
An executive coach secured two major conference speaking engagements
The situation
An experienced executive coach and leadership adviser had valuable expertise, but his public positioning wasn’t making its relevance clear.
My contribution
Over approximately two months, I helped sharpen his positioning and messaging, connecting his background to the problems he helped leaders solve.
The outcome
Following the work, he secured two major conference speaking engagements and received a further invitation to speak in Dubai.

